Telematics And Reforestation: Lemonade Car Rolls Out

Lemonade has finally launched its auto insurance product, called Lemonade Car.

The new Lemonade Car product is initially available in Illinois, with plans to launch in Tennessee next. Lemonade said that it will eventually roll out the product nationwide.

Through the proprietary Lemonade app, users can purchase Lemonade Car. New insurance bundles featuring Lemonade Car allow customers to purchase auto insurance alongside the insurer’s home, renters, pet, and/or life products.

The app itself has been updated to be part of the Lemonade Car experience, using telematics to measure how much and how safe policyholders drive.